This book introduces the work methods of Yasumichi Morita, a top designer with over 1000 projects around the world

Morita is delusional of every scene based on his experience. He gets jobs from clients who are sometimes said to be impossible. Morita does an overwhelming job to respond to the enthusiasm of clients, regardless of national or cultural differences.

"Practice to 'delusion' and stand in the other person's eyes",
"Always deliver interesting stories to clients as souvenirs",
"Relaxing the tension of presentations, Morita style 'creating air'",
"do not take notes", etc.

This book is full of techniques unique to Morita. The original philosophy of the workers who are still evolving while being at the forefront will be unveiled for the first time.

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Art book containing "Porcelain Nude" series which he has released since 2015

Of all the infinite number of curves in the world, Morita considers those of a woman's body to be the most beautiful. Representing the ideal balance between softness and solidity, the female form engenders beauty precisely because the life is teeming beneath its surface. These photographs, featuring minimalist bodies with their colors, expressions, and even the pores of their skin stripped away, raise various questions. Are they genuine bodies? Just what is "real"? For Morita, art is the creativity that is awakened by these questions.

As an interior designer, his day-to-day work involves cutting out angles of light and shadow. However, photography goes in the opposite direction, collapsing a three-dimensional object onto flat surface. He is conscious that this transformation is a capturing of the moment where minimalism becomes a rich delusion. In this realm, Morita creates space by giving depth to flat surfaces. Desire to beauty, tension to sensuality; conflicting values are brought together the instant the shutter closes. Consequently, which direction we sway falls to the things we see.

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Designer Yasumichi Morita’s monograph tracing the history of his passions from his debut

He started his carrier when he was a student and he has designed over 500 projects so far. The book features a great variety of 81 projects such as restaurants, bars, hotels, residences and offices and his wide-ranging haute couture design essences are condensed into it.
It contains full of his philosophy so well that he calls the book "mini-me".

* Projects include:
W Hong Kong, Château Restaurant Joël Robuchon, MEGU New York, Randen Arashiyama Station, Isetan Shinjuku Store main building redevelopment

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